This picture I took in Gemrmany. This is the ultimate proof that Germans don't speak any English. I wonder what the guy was thinking when he got the license plate.  
And this is the logo of the actual organization - Auto-Strassenhilfen-Schweiz (which means something like Auto Assistance Switzerland). They, actually, did find the translation to French and Italian, which are other two official languages in Switzerland.
And this is the actual ASS car. Their web site can be found, very appropriately, on ASS.CH.