Ahaa ha ha ha! Morons really have no idea what the fuck they are doing!!!
I wanted to post something on this topic for a while, but didn’t have a high res picture. Now just by accident I have found another moron doing the same thing and posting his pic in high res all over his album covers. The action that I despise so much and that I want to be talking about right now is the “hand framing”:
Now, hand framing is usually done by film directors with marginal technical knowledge in low budget films when they are communicating with the camera man and the DOP (director of photography – the guy, who is responsible for the visual part of the film, such as lighting, focus and, mostly, camera work).
Why director and not the DOP or the camera man? Simply because the latter have the actual camera frame at their disposal.
Why marginal technical knowledge? Because hardcore technocrats directors will be all over the camera. Just look at the works of Stanley Kubrick.
Why low budget films? Simply because any film with the budget higher than 10K us will have somebody on the set with the thing, called director’s viewfinder.
Finally – this is what the hand framing normally looks like:
… stupid smile is optional, by the way…
and here is what Italian DJ’s Manuel Le Saux album cover looks like:
you see what I mean? The whole idea of the hand framing is to … well frame without moving the camera all the time – in this case whoever wants to show the stuff he wants to see in the frame simulates the actual frame (with the, hopefully, correct aspect ratio) and then the viewer works his magic to facilitate the request of the first guy within the said frame. Obviously there isn’t much point in trying to make a frame of an incorrect shape! I mean the frame, Mr. Le Saux is making is pentagonal. As far as I know, there are no devices that are making neither motion nor still pictures with pentagonal frames.
Moron Nr. 2 is not a person, but the Chamber of Commerce of Wallonia none the less! The first (and the absolute prime) example of the invitation to the economically dysfunctional part of Belgium with the totally wrong (read pretentious and unprofessional) handframing guy I have noticed couple of years ago somewhere deep inside Brussels international airport, but never got around to take a picture of it. They even got a supporting website with the same pic. Now, however, they have updated the website and beside the original moronic handframing they got two more idiotic examples of … well, I am not really sure what they are trying to do here:
Just look at this… I really don’t know what to say – these guys are inviting businesses to the region, while openly admitting to the fact, that they have no clue of what they are doing.
This must the be unique frame to Wallonia – parallel horizontal with the aspect ratio 1:∞. Infinity is a numerical concept, right?
well, this round frame is just plain stupid.
Also, while the concept of Manuel Le Saux was to explain to his audience that he as the DJ considers himself the artist and the director, while his audience (well, us then) is his material, props, so to say – an old and very tired, but valid, nonetheless, concept, I am not sure what the Chamber of Commerce of Wallonia’s ads are trying to say. I mean we, as the viewer, can not be put in the situation of the props. In fact the viewer should be given the observer’s role, since the CoCoW is trying to showcase themselves. At the same time this is the whole region, so we can not be directors, thus the entire concept is completely out of place. I would recommend them to switch to something different, right after they fire their current advertising company.
